Department store TsUM's fall advertising campaign: where no irony and hyper-irony intersect?
Bear: It was bound to happen.
Girl: I'm the only one in the class. Really just me. Everyone else exploded from jealousy.
Girl: I'm a princess! You're an animal.
Bear: Holy shit!!!!
Girl: Daddy! If you really love me, Buy! Buy! Buy! The shoes, the dress, the hat.
Girl: You're too old-fashioned. Farewell.
Girl on left: Mom and her girlfriends constantly chatting about TsUM, like it's the most happening and cool place.
Girl on right: They're witches! The Devil wears Prada! I'm afraid!
Bear: You're both right.
Girl: Mirror mirror on the wall, tell me: Am I the prettiest in the whole school?
Girl: Everyone's normal, but I'm wearing Burberry.
Boy: I wanna grow up and be rich, drive a Bentley and shop only in TsUM.
TsUM, 2 Petrovka Ul., Metro: Teatralnaya, Tel. 933-7300, 292-5308