1. Use your Natural Resources
Ironic distance from the past is brash. Communism is a bottomless well of fashion ideas, which only former Commies can tap into without seeming incredibly insensitive. Get to it before the Chinese!
Denis Simachev. Fall/Winter 2005-2006
Denis Simachev "Chukotka" Fall/Winter 2006-2007
Ilya Shiyan. Fall/Winter 2007-2008.
Being gay in Russia is still edgy as hell. Stuff that'll elicit a beatdown on the street gives your collection the air of danger.
3. What about You?
As in most spheres of Russian society, it doesn't hurt to be a traditionally attractive woman.
Even if you're a man.
(Leather codpiece? Bonus points for homoeroticism.)
Hairstylist Sergei Zverev in Ilya Shiyan.
(Double Bonus Points: Famous homo in an attitude tee.)
Gazes cast serenely, confidently to the future, Misha and Masha are the New Russian prototype consumers. Sixty years ago, they'd have been on a poster. They're cultured, they're adventurous, they eat Thai food. But you just see what sort of hell breaks loose when you try taking his Roberto Cavalli logo tee away.
Undoing years of slavish devotion to Western brands isn't going to happen overnight. Like a stubborn five-year-old who refuses to eat anything but blue cheese, the fashionable Russian public must have its DSquared jeans and D&G skullcaps slowly coaxed away, and replaced with brash homegrown items.
Photos: alenaakhmadullina.com, elite.ru, fashiontime.ru, denissimachev.com, adensya.ru