The Sim: Nightlife Edition

Moscow doesn't pay a premium for cool -- it prefers its money where it can see the value: marble floors, naked African slaves, baby seal eyes for headlights. Real artistic projects have to be bankrolled by the frivolous rich. Lucky for Denis Simachev, Russia's richest man has a sense of humor. Roman Abramovich is reportedly on his team, and helped make $300 Cult of Putin and "Oil Is Our Everything" t-shirts a reality.



So the coolest thing right now in a town that doesn't care for cool is Simachev's 24-hour bar, which opened on April 12 on the bottom floor of his monobrand boutique. It has the black humor of a Diesel ad, and is perpetually stuffed with the kind of people that "get it" (and wear Mr. Rogers sweaters about it). The designers picked up a bunch of neat stuff from the flea markets of Europe and Asia:

• Ejector seat from a plane, available as an option for seating.
  
• Leopard skin rug.
  
• Cosmonaut helmut.
• Hentai mosaic of, oh fucking gross, weeping babes being taken from behind.
• Photoshopped mounted photograph of Bush dancing for whooping world leaders, Putin and Osama bin Laden included.
  
• Drawstring toliet (in a dining booth, also blecccch).

In fact, the unifying theme is "the potty" -- tile floors, shiny black laquer walls, spouts and fake sinks on the tables. According to MDBIT correspondent Matt Seagull, "That makes perfect sense: this place is full of shit." Sure, it's easy to hate Simachev with his pedophile mustache, Hare Krishna hair and unnerving emotional distance. But he shows us its all on the same humorous level: fashion, rape, war, poo. Simply put, he cooler than you.

Denis Simachev Bar, 12 Stoleshnikov Per., Metro: Teatralnaya, Tel. 629-8085

Photo: denissimachev.com, afisha.ru, elite.ru